Big box retailers like IKEA profit from selling new furniture, so many were surprised to see the Swedish home furnishings giant encourage people to buy used furniture during a recent ad campaign. Created by Norway-based ad agency SMFB , the campaign used social media to ask the retailer’s fans if they needed any help selling used furniture. The response was overwhelming, and the agency and IKEA whittled it down to 50 lucky people. Then they took to social media and created a virtual flea market to connect sellers with people who were in the market for used furniture, rather than shelling out for new. Keep reading to see more of the unique ads that created such a buzz. Read the rest of IKEA Launches Virtual Flea Market to Encourage Furniture Reselling, Sees 100% Success Rate Permalink | Add to del.icio.us | digg Post tags: “green furniture” , ad campaign , commercial , Facebook , flea market , ikea , marketing , recycling , repurpose , success , used furniture
Original post:
IKEA Launches Virtual Flea Market to Encourage Furniture Reselling, Sees 100% Success Rate
